Dr. Rajkumar Dixit is an author, pastor and communication professional. I met Kumar back in 2007 when he was presenting at a conference and we kept in contact because of a shared vision for change in the church. In 2010 we started working on many multimedia projects and my company created the trailer for his book, Branded Faith. My family joined the church where he is Associate Pastor, New Hope in 2011.
Why Kumar is Amazing
Kumar is a trailblazer in the communication field for the Seventh-day Adventist Church. In his book hen Branded Faith, he analyzes what the church can learn from the business practices of marketing, branding, and contextualization. He uses examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, and builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it.